From 5 to 9 December 2022, CISP participated in the Social Behavioral Change Communication Summit in Marrakech, Morocco. The Summit was organized by a consortium of international partners including, among others, the Johns Hopkins Center for Communication and UNICEF.
Social and behavioral change communication (SBCC) is used to promote changes in knowledge, attitudes, and behaviors. To achieve its goals, SBCC follows a systematic approach that includes formative research, behavior analysis, communication planning, execution, and monitoring. Dissemination of activities and messages occurs through a variety of channels and social contexts to reach the different types of stakeholder groups, individuals, communities, service providers and policy makers.
One approach commonly used by CISP as well as other organization to facilitate social norms change.
The Summit focused on facilitating change using SBCC in the areas of climate crisis, gender equity, global inequality, and humanitarian action, and was attended by approximately 1800 people from various organizations from all around the world.
The program was very rich and diverse in terms of presentations and case studies of various organizations, including the private sector, from different countries. Some of the main topics discussed were:
CISP presented two case studies on social norm change projects in Somalia. The first presentation by Chiara Camozzi - Culture and Communication Advisor of CISP in Kenya and Somalia - concerned "Art for social change: a tool to promote the inclusion of marginalized groups in Somalia" within the panel: "Empowering Entertainment: ensuring no one is left behind." The second presentation, by Rachel Litoroh's – Monitoring & Evaluation Coordinator for Somalia – was on “Effectiveness and lessons learned from Communities Care intervention to reduce social norms that lead to sexual violence in Somalia”, within the panel “Addressing sexual violence: digital approaches based on community involvement.
The CISP team also gathered new ideas and information about SBCC from presentations by other organizations and made new connections for future collaborations.
Here are some of the key points raised during the Summit and presented during the final session:
After the Summit, CISP pledged to strengthen and increase the use of Communication for Social Change in its programs, with the intention of including it in projects in other countries and as a transversal approach in other sectors and programs focused on changing social norms, including measuring its impact.